Outsell’s Dr. Jennifer Bunner to address how auto dealerships can apply analytics to Big Data to deliver outstanding sales and service conversions

Outsell announced today that it has been invited to speak on the topic, “Big Data and Analytics: How can they help you be more relevant to your customers and drive significant profits?” at the DrivingSales Executive Summit (DSES) 2012. Taking place October 21-23, 2012 in Las Vegas, NV, this year’s sold-out DSES event is one of the top retail automotive events for dealership executives and is designed to educate dealership operators with new strategies and collaborate with its peers.

Competing and thriving in today’s marketplace is heavily dependent on delivering engaging and personalized experiences for dealers and consumers regardless of the communication channel. Automotive dealerships can deliver more engaging and personalized communications by leveraging the high volume of Big Data generated by consumers when they engage online or offline. This means aggregating, synthesizing and analyzing different data sources into a single view for each consumer and then acting on that information through very targeted, relevant offers that reach consumers at the right moment in the consumer purchase life-cycle.

Dr. Bunner’s presentation will provide an overview of how applying advanced analytics to Big Data can help dealerships learn exactly where each individual consumer is in the purchase life-cycle (Discover-Shop-Buy-Own-Advocate-Bond) and deliver highly relevant and personalized communications that deliver outstanding sales and service conversions and profits. Dealerships already have this data and can leverage it to meaningfully connect with consumers and drive more sales and service profits.

Who: Dr. Jennifer Bunner, Director of Insight for Outsell

What: “Big Data and Analytics: How Can They Help You Be More Relevant to Your Customers and Drive Significant Profits?”

Where: The Bellagio in Las Vegas, NV

When: Monday, October 22 from 1:00 – 1:50 p.m.

How: For more information on the events or to register, visit http://drivingsalesexecutivesummit.com/registration/