DM News recognizes young marketing talent; Bunner’s data-driven marketing achievements shine

Outsell Director of Insight Dr. Jennifer Bunner has been honored by Direct Marketing News as a 2013 40 Under 40 award winner. Earlier this week, the editors of the publication announced the recipients of the 2013 Direct Marketing News 40 Under 40 Awards representing the most accomplished young talent in the marketing industry. The publication recognizes this group of young marketing luminaries that have already left an indelible mark within their organizations and on the industry as a whole.

At Outsell, Dr. Jennifer “Jeni” Bunner is leading a talented Insights team that is responsible for leveraging data and analytics, and building innovative content and creative to deliver custom solutions for its Digital Engagement Platform designed for large distributed sales and marketing organizations. Jennifer oversees the development and application of analytic frameworks providing business intelligence around the intersection of the consumer lifecycle and digital consumer experience, as well as the entire plan-implement-measure-refine campaign optimization cycle across channels including email, mobile, live chat, and social marketing.

Most recently, Jennifer helped develop the company’s new social channel offering which includes a new Facebook Ad Connector – this is a new partnership that Outsell combines with Facebook that has phenomenal promise to behaviorally target auto consumers with relevant and timely offers on one of the world’s most popular social media outlets.

“Jeni is one of the key drivers of cross-channel marketing expertise at Outsell and has created countless digital marketing campaigns for our partners and clients in the auto industry. She truly believes that competing and thriving in today’s competitive marketplace is heavily dependent on delivering engaging and personalized experiences for consumers regardless of the communication channel,” said Michael Wethington, President & CEO of Outsell. “We are impressed with Jeni’s digital consumer marketing know-how and executive leadership. Her hard-work has paid off, and we are thrilled to see this recognition from Direct Marketing News.”

“The success stories of the 2013 Direct Marketing News 40 Under 40 winners are inspirational,” said Ginger Conlon, Editor-in-Chief, Direct Marketing News. “It’s our honor to showcase the accomplishments of such an exceptional group of marketers.”

Direct Marketing News is hosting an awards ceremony to honor the 2013 40 Under 40 winners on Wednesday, September 25 at the Dream Downtown hotel in New York. The festivities will include a keynote by IKEA CMO Leontyne Green Sykes. Full profiles of the winners will run in the November issue of Direct Marketing News and online. To see the entire list of winners please visit, 2013 Direct Marketing News 40 Under 40.

About Direct Marketing News
Direct Marketing News provides comprehensive coverage of current integrated marketing trends and strategies across digital and traditional channels. The DMN franchise includes robust digital offerings across a website, email newsletters, social media, virtual events, and webcasts, as well as a monthly print edition and live events that collectively serve a BPA-audited circulation of more than 150,000 senior marketing executives per month.