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Toyota Highlander Campaign Honored with Silver Award for Excellence and Distinction in Three Categories

Outsell with agency partner Saatchi & Saatchi received three Silver 2015 Communicator Awards for the 2014 Toyota Highlander Launch. The 2014 Highlander Launch campaign won Silver for Excellence and Distinction in the following categories: Marketing Effectiveness – Integrated Campaign, Online Advertising & Marketing – Email Marketing and Online Advertising & Marketing – Microsite.

The Academy of Interactive and Visual Arts announced this week the winners of the 2015 Communicator Awards. With over 6,000 entries received from across the US and around the world, the Communicator Awards is the largest and most competitive awards program honoring creative excellence for communications professionals. The Communicator Awards are judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 600+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. For more information about the Communicator Awards and a full list of winners, please visit www.communicatorawards.com.

“The work entered in the 21st Annual Communicator Awards serves as a true testament to the innovative ideas and capabilities of communications and marketing professionals around the world. Each year our entrants continue to amaze by reinventing the ways we communicate and market in an ever-changing industry,” noted Linda Day, Executive Director of the Academy Interactive and Visual Arts. She added, “On behalf of the entire Academy, we congratulate this year’s Communicator Award Entrants and Winners for their passion and dedication. We are humbled to be given the opportunity to recognize such amazing work.”

“I want to thank the Academy of Interactive and Visual Arts for recognizing the Toyota Highlander campaign with three prestigious online marketing awards. The Saatchi & Saatchi and Outsell teams created an innovative and engaging email campaign and microsite that helped Toyota North America successfully launch the 2014 Highlander,” said Michael Wethington, President and CEO, Outsell. “I’m proud of the team effort and the campaign results verify the power of a well-crafted, analytically-driven integrated media campaign that increased vehicle sales and consumer interaction.”

2014 Toyota Highlander Launch
Outsell and Saatchi & Saatchi were tasked with getting the 2014 Toyota Highlander on more families’ radar screens for their next family vehicle purchase. The goal of the interactive marketing campaign was to drive awareness, generate test drives, and increase sales for the200+ participating Toyota North America dealers. The 2014 Highlander Launch campaign saw extraordinary engagement rates: more than 28,000 consumers interacted with the campaign, which generated over $3.2 million in Highlander sales for participating dealers.*

*Individuals who interacted with the campaign and subsequently purchased a new Highlander from a participating dealer determined calculated linked sales revenue. Revenue was calculated based on the price paid to the dealer for each Highlander sale.

To view examples of the award-winning campaign, please visit: http://www.outsellauto.com/files/saatchi/11_14_HighlanderAward/

 

About The Communicator Awards
The Communicator Awards is the leading international awards program honoring creative excellence for communication professionals. Founded by communication professionals over a decade ago, The Communicator Awards is an annual competition honoring the best in advertising, corporate communications, public relations and identity work for print, video, interactive and audio. This year’s Communicator Awards received thousands of entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.

The Communicator Awards is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms. Please visit aiva.org for a full member list and more information.